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1. What is your favorite pet?

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2. Does your pet prefer dry or wet food?

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3. What is your pet's life stage?

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DOG FOOD

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CAT FOOD

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AUTHENTIC NUTRITION

At Charm Pet Food, we believe every pet deserves food that reflects their natural, biological diet. Inspired by Canada's vast, untamed wilderness, our recipes are packed with up to 90% premium animal protein from fresh chicken, grass-fed lamb, farm-raised duck, and wild-caught ocean fish.

We work exclusively with trusted regional farmers and sustainable fisheries to deliver authentic, nutrient-rich nutrition straight to your pet's bowl.

POWERED BY PROTECT10™

Nutrition goes far beyond basic nourishment. Every single Charm formula is fortified with our proprietary Protect10™ blend—a curated combination of 10 functional superfoods, botanicals, and antioxidants.

Designed to support immune resilience, gut biome balance, healthy skin, and optimal joint longevity, our recipes give your companions the vitality to thrive on every adventure.

WILDERNESS INSPIRED

Our commitment to authentic nutrition means crafting recipes that respect the true biological needs of your pets. Every batch is carefully balanced to deliver sustained vitality and supreme palatability.

Experience the difference of a diet rooted in nature's finest ingredients, perfectly formulated for your beloved companions.

OUR ULTIMATE MISSION

Driven by an unwavering passion for animal welfare, we formulate recipes that bridge the gap between untamed ancestral diets and modern nutritional science for ultimate longevity.

HERITAGE & CRAFTSMANSHIP

Rooted deep in the pristine landscapes of Canada, our artisan kitchen standards guarantee absolute purity, safety, and unmatched flavor profiles in every single bag we produce.

FAQ

+ WHAT MAKES CHARM® PET FOOD UNIQUE?

CHARM® Pet Food is a premium pet food brand crafted with high-quality ingredients to ensure the health and happiness of your furry friends. Our unique W.I.L.D. recipes are made for carnivores, featuring a variety of wholesome meat. Our nourishing recipes are designed to fuel your next adventure with your pet.

+ WHAT IS W.I.L.D. PHILOSOPHY?

WHOLESOME FRESH MEAT
For nutrition and taste, our recipes feature high inclusions of fresh meat and a minimum of 5 meats.

INGREDIENTS FOR FUNCTION
For a vitality boost, our recipes feature our blend of Protect10™ – nature's most powerful functional ingredients.

LOW CARBOHYDRATE
Low carbohydrate foods for optimal health and body condition.

DIETS RICH IN ANIMAL PROTEIN
With high inclusions of animal protein, our foods are perfect for carnivores.

+ CAN I FEED YOUR PRODUCTS TO MY PUPPIES OR KITTENS?

Absolutely. All our dry food are designed to meet the AAFCO nutrient profile for all life stages, which means our food are developed to meet the nutritional needs of dogs and cats at all ages.

+ HOW MUCH FOOD SHOULD I FEED MY PETS?

Our feeding guides are listed on the gusset of every package as well as on the individual product pages of our website. Feeding amounts can be adjusted based on the age, breed and activity level of your pet.

+ ARE YOUR DIETS ALL GRAIN-FREE? WHY IS THAT BETTER FOR MY PETS?

All our diets are grain-free. Made without corn, wheat or soy. It aligns with the natural carnivorous diet of dogs and cats which primarily consists of meat. This helps ensure that our food is rich in animal proteins, essential nutrients and wholesome ingredients that contribute to the overall well-being and vitality of your pets.

+ ARE CHARM® PET PRODUCTS SUITABLE FOR ALL BREEDS AND SIZES?

Yes, our recipes are carefully formulated to provide complete and balanced nutrition suitable for dogs and cats of all breeds and sizes.

+ WHERE IS YOUR FOOD MANUFACTURED?

Our food is manufactured in world-class facilities in Canada adhering to the strictest safety, quality control, and pet nutrition standards.

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DRY DOG FOOD

NORTH ATLANTIC OCEAN FISH
DRY DOG FOOD